myWorth

ART DIRECTION

myWorth was a financial wellness publication offering actionable resources for women looking to own their financial future.

PROBLEM

myWorth had limited brand awareness and saw a decrease in site traffic, and they wanted to promote their free workbook guide.

SOLUTION

Using workbook content, create an ad campaign that tackles brand awareness, creates digestible content of financial wellness, and directs traffic to their download page.

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RESULTS

100k landing page views
5m+ impressions
32% conversion rate
115k+ fearless community members

*results reflect one quarter of time-WIMZE.